Kan jag betala med min kompis? : En kvalitativ studie kring hur konsumtionsattityder skapas på Instagram

The focus of this bachelor thesis is to study the perceptions, attitudes and opinions that are created by active users on Instagram when commercial messages are incorporated into the social platform. Furthermore, an understanding is sought of how social capital can be seen as a new form of capitalis...

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Bibliographic Details
Main Authors: Dejert, Alex, Valdmaa, Christopher
Format: Others
Language:Swedish
Published: Linnéuniversitetet, Institutionen för medier och journalistik (MJ) 2015
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45315