"Fan, nu har dom lurat mig igen" : En kvalitativ intervjustudie om native advertising och förtroende
Native advertising is a marketing strategy that aims to merge advertising into journalistic articles. It is a relatively new form of advertising that is rapidly growing and more media companies are applying this kind of content to secure their future revenues. This study explores the understanding...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Linnéuniversitetet, Institutionen för medier och journalistik (MJ)
2015
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45269 |