Entrepreneurial marketing as a way for small enterprises to operate effectively
Background: Entrepreneurial marketing concentrates on the marketing for small and micro enterprises. It provides the tool to compete on the market with limited resources and thus innovative marketing strategy might be a good weapon and particular value for the micro and small sized entrepreneurs. Tr...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE)
2015
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43773 |