The online challenge : Factors influencing students buying behavior online
Purpose: The purpose of this study was to find what factors, and to what extent these factors, affects students buying behavior regarding textbooks online. Method: A quantitative and deductive approach by collecting data using a questionnaire through Facebook. The population for this study is Uni...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för marknadsföring (MF)
2014
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-36028 |