Risk: from random to “learnable” : - A case study of Swedish SMEs in the Indian market

The internationalization of small and medium sized enterprises (SMEs) has become a major worldwide trend. Firms internationalize predominantly to in nearby countries due to the fact that these countries are closer culturally and geographically. However, SMEs has started to enter more cultural and ge...

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Bibliographic Details
Main Authors: Cerrudo Sampol, Macarena, Perera, Melani
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2014
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35909