Consumers’ CSR perception on the French and Swedish skincare market : A quantitative study
This study tries to explore how consumers from France and Sweden perceive the meaning of CSR and how it influences their purchasing decision for skincare products. This study compares two countries: Sweden and France in a selected market: the skincare market. The researchers do this in the hope of i...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35609 |