Customers’ online group buying decision-making in emerging market : A Quantitative Study of Chinese online group buying
Research Question: What factors influence customers’ online group buying decision-making in emerging market? Research Purpose: To explore whether the factors of the Social Exchange Theory, market stimuli and e-commerce systems affect customers’ online group buying decision-making in emerging market...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för marknadsföring (MF)
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35224 |