Customer involvement in new product development process
Purpose – Evaluate the four popular communication methods to involve customers in the NPD process from customers’ perspective (In this thesis, the four chosen communication methods are: Quality Function Deployment, Prototype, Idea Generation Activities and Lead-user Involvement). Design/Methodology/...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för marknadsföring (MF)
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34964 |