Marknadsföring : Att som artist nå framgång
Abstract The object of this study has been to analyze how companies within the music industry can successfully market their artists, this due to the complexity of today’s marketing environment, where technology has rapidly changed the way of communicating, and therefore contributed to a highly compe...
| Main Authors: | , , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-31851 |