Social Media and Complaints Handling

AbstractTitleComplaints Handling and Social MediaPurposeThe purpose of the project is to describe how companies conduct complaints handling in socialmedia and how they listen, talk and energize with the help of social media in terms of complaintshandling.Research QuestionsHow do companies perform co...

Full description

Bibliographic Details
Main Author: Karapetyan, Margarit
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2013
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-28612