A study about brand personality of nonprofit organization in Sweden
This paper is about brand personality of nonprofit organization in Sweden. The study is framed on an existing model of brand personality. This model is later tested in Swedish nonprofit context. The selected methods are in depth interviews and survey. The interviews are conducted to get a deeper und...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för marknadsföring (MF)
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26737 |