How do sensory cues and trust affect the customer experience? : A study on the relationships between sensory cues, trust and experience in the Swedish nightclub industry

How do sensory cues and trust affect the customer experience? : A study on the relationships between sensory cues, trust and experience in the Swedish nightclub industry

Title How do sensory cues and trust affect the customer experience?, A study on the relationships between sensory cues, trust and experience in the Swedish nightclub industry Author Miralem Hasanovic Tutor Soniya Billore Examiner Sarah Philipson Course Marketing Master Programme, Advanced, Spring 20...

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Bibliographic Details
Main Author: Helmefalk, Miralem (published under the name Miralem Hasanovic)
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2013
Subjects:
Experience
Trust
Sensory Marketing
Sensory Cues in Offering Experiences
Nightclubs
Five Senses
Swedish restaurant industry.
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26082

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26082

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