Corporate strategy in digital- and social media
The purpose of this study was to investigate how companies have linked their corporatestrategy with their digital- and social media strategy. The authors believed that these strategieshad to be connected somehow and wanted to research it further.Qualitative research methodology was utilized in this...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Linnéuniversitetet, Ekonomihögskolan, ELNU
2012
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20712 |