Important Perception of Market Entry Barriers and Factors in Africa : Case Study on Ethiopia and Egypt

Globalization, rising affluence in developing and transitional economies, improved infrastructure, and advancements in communication and information technologies have increased the opportunities for marketing services beyond borders. For the last decade African economies has been growing which has c...

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Bibliographic Details
Main Authors: Taffese, Mahlet, Ismail, Mohamed
Format: Others
Language:English
Published: Linnéuniversitetet, Ekonomihögskolan, ELNU 2012
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20615