Kommentera och sprid. : En kvalitativ studie i reklamproducenters syn på viral reklam i Sverige.
The purpose of this study has been to examine a few Swedish advertisment producers opinions on the subject of viral advertising and especially the ethical aspects of hidden viral advertising. The specified purpose of this paper is to: To clarify the underlying reasons for the use of viral advertisin...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV
2012
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20480 |