A location-based application : - From a consumer perspective
The rise of mobile phones as the number one leading personal communication device make mobile phones very attractive for marketers, as they are always on, always with the consumer and always connected. Smartphones has the ability to update their location (thus the location of the consumer) by themse...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Linnéuniversitetet, Ekonomihögskolan, ELNU
2012
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19093 |