A Communicative Identity : A qualitative study of an organisation's creation and communication of their identity

Both as leader and employee you need a perception of the organisational identity. The purpose of this thesis is to identify leaders’ perception of using communication to develop and implement the organisational identity with the employees and also to identify how the internal work with the organisat...

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Bibliographic Details
Main Authors: Tollstoy, Johanna, Thornsäter, Zara
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV 2012
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19092