Stadium Experience : A Qualitative Study about the Experience Economy in the Swedish Allsvenskan.

Title: Stadium Experience, A qualitative study about the experience economy in Allsvenskan. Introduction: Managing a professional football club today is no easy task. Not only do you have to deliver good results on the field but also create a memorable experience to attract the audience. Teams in Sw...

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Bibliographic Details
Main Authors: Svensson, Oskar, Gonzalez, Diego
Format: Others
Language:English
Published: Linnéuniversitetet, Ekonomihögskolan, ELNU 2011
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12470