Build it green : To create entry barriers with green marketing

Master thesis in marketing, 15 credits, School of business and economics, Linnaeus University, Växjö, 4FE02E, spring 2011 Author: Emma Johansson Tutor: Åsa Devine Title: Build it green – To create entry barriers with green marketing Background: In the beginning of the 21st century sustainability hav...

Full description

Bibliographic Details
Main Author: Johansson, Emma
Format: Others
Language:English
Published: Linnéuniversitetet, Ekonomihögskolan, ELNU 2011
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12174