The selection of entry modes when penetrating a foreign market : A research study on the education institutes choice of entry mode

The selection of entry modes when penetrating a foreign market : A research study on the education institutes choice of entry mode

Abstract Thesis title: The selection of entry mode when penetrating a foreign market Author: Annica Gunnarsson  Tutor: Åsa Devine Course: Marketing, advanced level, spring term 2011, Linnaeus University   Entering a new market is always a risky business, with a big potential of failure. To research...

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Bibliographic Details
Main Author: Gunnarsson, Annica
Format: Others
Language:English
Published: Linnéuniversitetet, Ekonomihögskolan, ELNU 2011
Subjects:
Educational sector
entry barriers
entry modes
international marketing strategy and service industry
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12170

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http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12170

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