Swedish Football Clubs : A study of how to increase the revenues in Allsvenskan
The focus of the thesis is how football clubs can increase their revenues through brand equity and different marketing activities. The purpose is to develop a professional attitude towards football brands among the Swedish clubs and to increase the awareness of aspects possible to improve. Due to cu...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Linnéuniversitetet, Ekonomihögskolan, ELNU
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12156 |