A Multi-Sensory Brand-Experience : Sensorial interplay and its impact on consumers' touch behaviour
The purpose of this thesis is to explore to what extent different styling elements can be used within a retail store and how sensorial cues can affect customers buying behaviour by creating a multi-sensory brand-experience. Further, this project aims at contributing to the development of new knowled...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Ekonomihögskolan, ELNU
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12153 |