Tusen röda plastbåtar : En studie av framgångsrik gerillamarknadsföring
Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is...
| Main Authors: | , , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Linnéuniversitetet, Ekonomihögskolan, ELNU
2010
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11260 |