Stealth Marketing : The art of deceiving consumers
Bachelor Thesis in business administration, school of economics at Linnæus University, marketing, 2FE07E, Spring 2010 Authors: Viktor Pettersson and Markus Svensson Instructor: Mosad Zineldin Title: Stealth Marketing The art of deceiving consumers Background: Ethical aspects in promoting prod...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Ekonomihögskolan, ELNU
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11246 |