A model to measure and increase customer perceived relationship quality: A case study
The competitive market of today is characterized by globalization, increased demands from customers and similarities of products and services. High demands are thus put on organizations ability of differentiating themselves from competitors acting on the same market. Within this area, the customer r...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för teknik, TEK
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11122 |