The effect of social media interactivity on relationship quality

With the development of technology, the speed of social media development is getting fasterand faster. The relationship between the company and its customers is getting closer.Company profits are increasingly affected by the quality of the relationship betweencustomers and the company. Therefore, re...

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Bibliographic Details
Main Authors: Akrami, Azin, Yao, Jinyue
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2021
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-106130