Den professionella kommunikatören : En undersökning av svenska kommunikations-ansvarigas syn på sitt arbete jämfört med de formuleringar som anges i Stockholm Accords

Den professionella kommunikatören : En undersökning av svenska kommunikations-ansvarigas syn på sitt arbete jämfört med de formuleringar som anges i Stockholm Accords

The purpose of this study is to investigate the Swedish Public Relations and Communication profession from the Stockholm Accords point of view. The Stockholm Accords are an attempt to reflect Public Relations and Communication Management practice as it stands today and to provide a global common gro...

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Bibliographic Details
Main Authors: Törnström, EvaMarie, Adetun, Claudia
Format: Others
Language:Swedish
Published: Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV 2010
Subjects:
public relations
PR
Stockholm Accords
PR and Communication Management Professionals
sustainability
CSR
internal communication
external communication
media and communication studies
governance
management
communication management
kommunikation
ledning
styrning
hållbarhet
corporate social responsibility
extern kommunikation
intern kommunikation
Media and communication studies
Medie- och kommunikationsvetenskap
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-10581

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-10581

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