Könsstereotypisk eller jämställd reklam? : En kvalitativ studie om generation Z:s attityd till könsstereotypisk marknadskommunikation
To reach and motivate an entire generation with different interests and attitudes is not an easy task. Whether it is more profitable to target a broad target group or divide the market by gender, is therefore a big dilemma for many companies. The purpose of this study is to create an understanding o...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105749 |