The Effect of Brand Image on Football Fan Loyalty : The Swedish Football Context
Within the field of football fan loyalty there has been a desire to examine brand image’s effect on fan loyalty within different contexts. Given this, the aim of this study is to explain how brand image affects fan loyalty in a swedish football context. The study follows a quantitative approach wher...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för marknadsföring (MF)
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105190 |