Adoption of Disruptive Technologies : Exploratory research into consumer attitude formation regarding Bitcoin adoption

Attitudes are based on motivations and are formed in anticipation that the person will handle similar information at a later date. Attitudes are, therefore, necessary collections of pre-determined behavioral intents toward certain information (Solomon et al., 2016). Attitudes and their underlying fu...

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Bibliographic Details
Main Authors: Saénger, Jonathan, Marcus, Sahlin, Chris, Uhler
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2021
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104765