Quality management of events
Social media and the web give a target group a never ending flow of information up to a point where there is no possibility to take it all in. Because of this a campaign easily disappears amongst all the information. Therefore it can be advantageous for a company to use events as a marketing channel...
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| Format: | Others |
| Language: | English |
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Linköpings universitet, Institutionen för teknik och naturvetenskap
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-93583 |