In Search of an Integrating Product Model : Integrating Consumer Behaviour and Customer Value
Background: The concept of the product is a multi faced problem, and involves issues such as core value, tangible and intangible products, services, warranties etc. It is a thick jungle of information regarding what a product can be said to be. Closely linked to the concept of the product are also t...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Linköpings universitet, Ekonomiska institutionen
2001
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-804 |