CONSUMERS’ BEHAVIOR TOWARDS TELEMARKETING: : A CASE STUDY OF DEVELOPED AND DEVELOPING COUNTRIES

Marketing, Direct Marketing, Tele-Marketing, Consumer Behavior, Tele-sales, Developing countries, Customer attitude/behavior, Call center, Outbound calls, Proactive telemarketing, Sales promotion ,Survey, Telemarketing center , Telemarketing sales , Telephone marketers , Cold calls.

Bibliographic Details
Main Authors: Macrinici, Adela, Bilal, Mian Muhammad
Format: Others
Language:English
Published: Linköpings universitet, Företagsekonomi 2011
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-70946