Att bygga en brandbook : ett projekt i att ena ett företag och dess verksamheter

The purpose of this report is to develop a visual identity and a brand book for the company Yakobs Ram & Reklam (Yakobs Frame and Advertising). To answer the question of how a brand book should be designed for a company that manage several businesses within one brand a qualitative approach i...

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Bibliographic Details
Main Authors: Norberg, Jenny, Sahlberg, Anna
Format: Others
Language:Swedish
Published: Linköpings universitet, Institutionen för teknik och naturvetenskap 2010
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-57298