Privacy and user profiling : Profile-based evaluation of what different third party services may learn about a user

Online behavioural targeted advertising has become a leading method to increase theeffectiveness of advertisement online. The advertisement is based on information aboutusers’ internet activities collected by third party tracking services. However, there is a fineline between whether this should be...

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Bibliographic Details
Main Authors: Öknegård Enavall, Isabell, Mineur, Julia
Format: Others
Language:English
Published: Linköpings universitet, Institutionen för datavetenskap 2021
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-177643