Prediction of Lead Conversion With Imbalanced Data : A method based on Predictive Lead Scoring
An ongoing challenge for most businesses is to filter out potential customers from their audience. This thesis proposes a method that takes advantage of user data to classify po- tential customers from random visitors to a website. The method is based on the Predictive Lead Scoring method that segme...
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| Format: | Others |
| Language: | English |
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Linköpings universitet, Statistik och maskininlärning
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-176433 |