The Power of Signs : How Recommendation Signs Affect Consumer Behavior at Supermarkets
Background/Problematization: Many purchase decisions are made in-store and one wayof influencing the decision making process is through signs. Signs are said to drawattention to the product on which they are placed and result in increased sales. Sale signsare widely used to influence purchase decisi...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Linköpings universitet, Företagsekonomi
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-172271 |