E-handel av livsmedel : En kvalitativ studie som undersöker hur e-service quality påverkar kundens köpbeteende
Introduction: E-commerce has shown a large increase in the last years and constitutes a great portion of the market. This has led to a digital shift and more people choose to e-shop. This has affected the retail business, since there are new, more comfortable ways to buy your groceries. Furthermore,...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Linköpings universitet, Företagsekonomi
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-157608 |