The Opportunity Cost Neglect of Money and Time : The Role of Mental Budgeting
Consumers often fail to consider the alternative ways to spend money when making decisions to buy consumer goods, this is called opportunity cost neglect. In this experimental study, our objective was to replicate the previous research of Frederick et al. (2009) showing that reminding individuals ab...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Linköpings universitet, Nationalekonomi
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-148668 |