Hur de viktigaste faktorerna påverkar värdeskapande för marknadsintelligensprocesser åt företag i Kina

China is a unique market that differs from the Western market in many ways. Companies are not required to publicize financial reports, and furthermore a heavy focus on business relationship building can make it hard for companies to have high quality streams of data to get insights about their marke...

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Bibliographic Details
Main Author: Björkemar, Sebastian
Format: Others
Language:Swedish
Published: Linköpings universitet, Industriell ekonomi 2014
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-111034