Persistence of Preference- Based Customer Segments : An investigation of cluster evolution

Persistence of Preference- Based Customer Segments : An investigation of cluster evolution

Clustering is a technology within unsupervised learning with a wide range of applications. Several of these applications use data that change over time, which makes clusters’ persistence of interest. One among these employments of clustering time-variant data is preference based customer segmentatio...

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Bibliographic Details
Main Author: Almström, Sara
Format: Others
Language:English
Published: KTH, Skolan för elektroteknik och datavetenskap (EECS) 2021
Subjects:
Cluster evolution
Cluster persistence
Customer segmentation
Streaming services
Video-on-demand
Television
Kluster-evolution
Kluster-beständighet
Kundsegmentering
Strömningstjänster
Video-på-begäran
Computer and Information Sciences
Data- och informationsvetenskap
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-306421

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http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-306421

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