AI in Marketing – Curse or Blessing? : Impacts of Programmatic Advertising and Personalized Content on Society

AI in Marketing – Curse or Blessing? : Impacts of Programmatic Advertising and Personalized Content on Society

With the help of Programmatic Advertising and the resulting personalized content, consumers can be targeted precisely and with the help of Artificial Intelligence. The associated use of customer data creates ethical conflicts. Therefore, the research question is asked: How does Programmatic Advertis...

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Bibliographic Details
Main Author: Klee, Christopher
Format: Others
Language:English
Published: KTH, Skolan för elektroteknik och datavetenskap (EECS) 2021
Subjects:
programmatic advertising
personalization
ethics
digital marketing
artificial intelligence
big data
privacy
filter bubble
diversity of opinion
automation
real-time bidding
machine learning.
Computer and Information Sciences
Data- och informationsvetenskap
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-299572

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-299572

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