Predicting Influencer Actual Reach Using Linear Regression
The influencer marketing industry has seen a tremendous growth in recent years, yet the effectiveness of this marketing form is still largely unexplored. This report aims to explore how various performance measures are linked to the reach of social media pages, utilizing the linear regression model....
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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KTH, Skolan för elektroteknik och datavetenskap (EECS)
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-299339 |