Consumer’s Perceptions and Attitudes on Augmented Reality in Online Retail.

Consumer’s Perceptions and Attitudes on Augmented Reality in Online Retail.

This study discusses Augmented Reality (AR) as a digital marketing tool in online retail, with a special focus on the perceptions and attitudes which consumers hold towards the tool. The project, aims to give insights on how to study AR in online retail settings and also touches upon how different c...

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Bibliographic Details
Main Author: Amaris Baños, Indira
Format: Others
Language:English
Published: KTH, Skolan för elektroteknik och datavetenskap (EECS) 2020
Subjects:
Augmented reality
Retail industry
Consumer attitudes
TAM
attitude components
Digital Marketing
customer experience
costumer value.
Computer and Information Sciences
Data- och informationsvetenskap
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-294213

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-294213

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