An exploratory method of customer input integration into product portfolio strategy : A Case Study of Yaskawa Nordic AB
Customer-centric business approaches have been theorized over the last decades (Sheth, Sisodia and Sharma, 2000; Sheth, Sethia and Srinivas, 2011; Rajagopal, 2020). However, the active usage of customer input for a successful product portfolio strategy is widespread but not yet fully implemented (Co...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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KTH, Skolan för industriell teknik och management (ITM)
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279748 |