The (underestimated) role of product data for winning online retail
As E-commerce continues to take market share from traditional brick and mortar businesses, there are few choices left for managers apart from migrating their sales online. While the topic of online adoption has been studied extensively, this thesis attempts to investigate one of the major drivers of...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
KTH, Skolan för industriell teknik och management (ITM)
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279643 |