Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty

Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty

Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustai...

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Bibliographic Details
Main Authors: Lorenius Andrén, Clara, Rambert, Isabella
Format: Others
Language:English
Published: KTH, Skolan för industriell teknik och management (ITM) 2020
Subjects:
Circular Economy
Customer Loyalty
Customer Satisfaction
Green Marketing
Environmental Attitude
Environmental Engagement
Online Marketplaces
Peer to Peer Marketplace Platforms
Pre-owned Items
Sustainability Communication
Cirkulär Ekonomi
Kundlojalitet
Kundnöjdhet
Grön Marknadsföring
Miljöattityd
Miljöengagemang
Webbaserade Handelsplatser
Peer to Peer Marknadsplattformar
Begagnade Varor
Hållbarhetskommunikation
Engineering and Technology
Teknik och teknologier
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279624

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279624

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