Mobile Banking Adoption in an Emerging Economy: An Empirical Analysis of Users in Myanmar : A Minor Field Study

Mobile Banking Adoption in an Emerging Economy: An Empirical Analysis of Users in Myanmar : A Minor Field Study

This study aims to provide an overview of the attitude toward mobile banking among early adopters in Myanmar. By conducting exploratory interviews with ten bank employees, factors that are important for the adoption of mobile banking were also identified. The qualitative method allowed factors beyon...

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Bibliographic Details
Main Authors: Holm, Stephanie, Karlsson, Louise
Format: Others
Language:English
Published: KTH, Skolan för industriell teknik och management (ITM) 2019
Subjects:
Mobile banking
bank
innovation
technology adoption
early adopters
Myanmar
Burma
developing country
emerging economy
minor field study
Mobila banktjänster
teknikanammande
tidigare användare
utvecklingsland
U-land
fältstudie
Engineering and Technology
Teknik och teknologier
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-264183

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-264183

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