Greening the Banks - Are the Customers Onboard : A study into the effects of green banking products on Swedish retail banking customers

Greening the Banks - Are the Customers Onboard : A study into the effects of green banking products on Swedish retail banking customers

Increasing climate awareness, the Paris Agreement urging institutions to enable the economic transition toward sustainability and the looming possibility of environmental regulations are challenges facing the banking sector today. This study however chooses to see opportunities in a changing retail...

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Bibliographic Details
Main Authors: Nilsson, Thomas, Schwerin, Rasmus
Format: Others
Language:English
Published: KTH, Skolan för industriell teknik och management (ITM) 2019
Subjects:
Green Banking
Retail Banking
Green Banking Products
Customer Loyalty
Customer Satisfaction
New Service Development
Customer Knowledge
Customer Preferences
Consumer Behavior
Gröna Bankprodukter
Kundlojalitet
Kundnöjdhet
Grön Bank
Banktjänster för Privatpersoner
Ny Serviceutveckling
Kundkunskaper
Kundpreferenser
Konsumentbeteende
Engineering and Technology
Teknik och teknologier
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-264107

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-264107

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