Retail Business Model Change in the Era of Digital Transformation : A case study from the perspective of a business model canvas
With an increased level of digitization in the retail sector, retail incumbents need to adapt their business model to the new digital era. E-commerce business and other digital tools have transformed the retail industry and incumbent retailers have to react to the changes in order to remain competit...
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| Format: | Others |
| Language: | English |
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KTH, Industriell ekonomi och organisation (Inst.)
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-259397 |